Hybrid Catalog

Sell made-to-order and
off-the-shelf from one catalog.

Customers configure complex products and add standard parts to the same cart — so the whole order stays with you, in one checkout.

shop.wabric.io / catalog
Material: Aluminium Size Spec: Fire-rated In stock
Sectional Door — Base Model
Made to order · 3 wk lead time
Configure →Configurable
Handle & Lock Set
142 in stock · ships 2 days
€80.00In stock
Aluminium Frame Profile
Made to order · cut to size
Configure →Configurable
Mounting Bracket Set
68 in stock · ships 2 days
€38.00In stock
Your cart 1 order
Sectional Door — configured
€12,0003 wk lead
Handle & Lock Set
€80.00ships 2 days
Total€12,080
Checkout →
One checkout · mixed timelines
Trusted by manufacturers across Europe
ETS NordSaku MetallAS ToodeFloorinR-FixWalleniumInnoreKrah PipesHolaRoofETS NordSaku MetallAS ToodeFloorinR-FixWalleniumInnoreKrah PipesHolaRoof
The problem

Your standard parts live in a webshop. Your real products don't.

Most manufacturers bolt a webshop on for the easy stuff — fixings, spares, accessories — and run everything configurable through a separate quoting process. A buyer who needs a made-to-order build and a box of brackets ends up in two places at once.

Two carts. Two checkouts. Two delivery promises. And product data that drifts apart, because the price in the shop and the price in the quoting tool are kept by two people in two systems.

What a split setup costs you
Two orders for one job
A quote for the build, a separate shop order for the parts.
Product data drifts
A price changed in one system, stale in the other.
Search that hides half your range
Configurable products never show up next to the SKUs.
Fake availability
A made-to-order item marked "in stock" because the shop has one status field.
Who it's for

Built for manufacturers who sell two kinds of products

If your standard parts live in a webshop and your real products live in a quoting process, this page is for you.

Configurable, made-to-order

Windows, doors, façades, metal & glass systems, equipment — products a buyer configures before they exist.

Standard stock parts

Fixings, spares, accessories, components — fixed-price SKUs that ship from inventory.

Buyers who need both

On one job, the same buyer often needs a configured build and a box of standard parts to go with it.

What the buyer gets

A shop that doesn't make buyers
care how a product is made.

Configured or standard, it looks and orders the same way.

One cart, one checkout

A €12,000 made-to-order garage door and an €80 handle set go in the same cart. One order — not a quote plus a separate shop order.

Search across both

Filter by material, size or spec and get configurable base models and ready-made SKUs in the same results.

Availability that's true

Standard parts show real stock. Made-to-order products show a real lead time — not a fake "in stock."

Checkout for mixed timelines

A part that ships in 2 days and a build that takes 6 weeks sit on one order, with terms that reflect both.

What it takes on your side

The catalog reflects data
you already maintain.

Set it up once and the storefront stays correct on its own — no second system to manage in parallel.

One source of truth (PIM)

Every product, configured or standard, lives in one PIM. Change a price or spec once and it's correct in search, on the page, in the cart and on the order.

Stock & lead times from your data

Standard parts show live stock; made-to-order products show a real lead time. Both are driven by the inventory and pricing data you already run.

Mixed orders, handled downstream

A split-timeline order carries the right delivery terms per line, so fulfilment and invoicing aren't a manual reconciliation after the fact.

Integrations: designed to connect with the ERP, inventory and pricing systems you already use. Bring your current setup to the demo and the team will map exactly how stock and pricing flow in.

How the approaches compare

A hybrid catalog vs. running two systems

Most manufacturers reach this point in one of three ways. Here's how they differ for a buyer ordering both configured and standard products.

With WabricWebshop + separate CPQEmail quote + parts catalog
Configured + standard in one cart One cart, one order Two carts, two orders Two separate channels
Single product database (PIM) One PIM for both~ Synced, drifts over time Spreadsheets & PDFs
Search across both product types Same results~ Standard parts only No live search
Real stock + real lead time together Both, accurately~ Stock only; build is offline Checked by hand
One checkout for mixed timelines 2-day part + 3-week build Settled separately Manual coordination

Comparison of common selling setups for manufacturers, 2026.

What it means for your business

Less to run. More on every order.

One system
Your whole range, sellable online

The simple parts you already sell and the complex products you used to quote by hand sit in one place buyers can order from — no second shop to run alongside the quoting process.

Higher order value
Parts ride along with the build

When brackets, fixings and spares are in the same cart as the main product, buyers add them instead of sourcing them from another supplier.

Fewer wrong promises
Buyers plan around real dates

Real stock on parts and real lead times on builds mean the delivery date a buyer sees is one you can actually hit — not an "in stock" flag that was never true.

Part of Wabric
The same configurator and PIM you already sell with

Selling a configured product in the catalog and quoting one through CPQ draw on the same configurator and product data — two ways to sell, one engine behind them. It's how the storefront works, not a separate product you bolt on.

One catalog for everything you make.

Talk with Sales to see how it handles your specific mix of configured products and standard parts.

Frequently asked questions

Everything manufacturers want to know about the Hybrid Catalog

Search

Yes — configurable base models are browsable products.

A configurable product appears in the catalog as a base model the buyer can find, filter and open like any SKU. From there they configure it, instead of adding a fixed quantity. So a search for "aluminium, fire-rated" returns both the configurable doors and the standard parts that match.

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Ready to accelerate your time-to-revenue?

Let's talk. We help your team deliver accurate solutions faster, manage more projects, and boost sales.

Mihkel Kruusmägi
Mihkel Kruusmägi
Sales Manager · Wabric
30 minutes, no commitment
You'll know if it's a fit by the end of the call

No sales script. No pressure. If we're not the right fit, we'll tell you.