CPQ and PIM for Real Estate Developers

Finishing configurator for real estate developers

Every apartment you sell comes with dozens of finishing decisions. Buyers choose finishes visually, with live pricing, right in the browser. Your team keeps full control, in real time.

👇 SEE WABRIC IN ACTION: from finishing choice to buyer-ready quote

getwabric.com · Reterra ReDesign configurator demo
CPQ for real estate developers

Scale finishing management without scaling headcount

For real estate developers, the growth ceiling isn't buyer demand. It's how many finishing decisions one team can process by hand.

🎨

Buyers design, not just choose

Buyers choose finishes room by room, with live visuals and real-time pricing, not a static form. It can carry your own name, like Reterra's "ReDesign."

🔓

Keep every finishing change in house

Change a product, price, or drawing yourself, instantly. No outside partner, no waiting on a developer.

📤

Turn manual compilation into savings

Builder data exports straight from locked configurations. Nothing retyped, nothing mistranscribed.

Challenges in real estate finishing

Manual finishing management was costing Reterra €60,000 a year

A homebuyer wants to swap a kitchen finish before signing. The request goes to an outside partner, and the change comes back months later, while the rest of the development still runs on a spreadsheet never built for hundreds of apartments.

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Change cycles in months Every finishing update went through an outside partner, slowing sales and pre-construction work
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One role, fully manual Compiling material sheets for builders, apartment by apartment, was continuous manual work
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Errors built into every handoff Manual transfers between the tool, spreadsheets, and builder documents risked the wrong finish
How the real estate finishing configurator works

How Wabric runs Reterra's finishing sales end to end

A buyer configures their apartment's finishes in the browser. Wabric generates everything instantly: live visuals, compatibility checks, a full price breakdown, and builder-ready data. No phone tag. No outside partner.

01

Real-time visual configuration

Buyers move room by room, choosing finishes with live visuals. Choices render as layered images over each room's base view, kept fast and sharp on desktop and mobile.

Reterra ReDesign configurator showing a room view with layered finish selection
02

Compatibility built into every choice

A restrictions system blocks invalid combinations before they happen. Rules grey out anything incompatible the moment a conflicting option is picked.

Reterra ReDesign bathroom finishing screen showing swatch groups for shower glass, wall tiles, and floor tiles
03

Instant price breakdown, VAT included

Every choice recalculates the total live. Buyers see the VAT-inclusive price, your team sees the net price, and a generated PDF breaks VAT out on its own line.

Reterra ReDesign price summary and generated PDF
04

Builder-ready data

Locking a configuration fixes it permanently. A one-click export turns every locked apartment into a builders' Excel workbook, with nothing retyped by hand.

Illustrative example of a builders Excel export generated from locked configurations
60kyr
Saved annually
1-2yrs
Payback period
0retyped
Manual re-entry
1role
Role freed up
Reterra Finishing configurator for real estate developers
Real Estate Development

From months of manual work to a self-service finishing system

Reterra managed homebuyers' finishing choices in Excel and a WordPress tool where every change went through external partners. Reterra ReDesign, built on Wabric, gives buyers real-time visual choices and generates builders' data automatically, saving an estimated €60,000 a year.

Reterra

Real-time choices Visual, room by room
One-click export Builder-ready Excel
Zero retyping Errors removed at the source
White-labeled Runs as "Reterra ReDesign"
Read the full Reterra story →
Questions about Wabric for real estate

Common questions from real estate developers

What does a Wabric-built finishing configurator do for real estate developers?+

It gives apartment buyers a visual, room-by-room way to choose finishes, with live pricing, while your team manages the full catalog, compatibility rules, and pricing from one backoffice. Reterra runs its finishing configurator on Wabric this way today.

How does buyer configuration data get to my builders?+

When a buyer's configuration is locked, Wabric saves an immutable record of every product, quantity, and price. A one-click export turns those records into a builders' Excel workbook, building by building, apartments as rows, so nothing is retyped by hand.

Can this be built for developers besides Reterra?+

Yes. The same approach works for any residential developer offering finishing choices: a visual buyer-facing configurator, a backoffice for full catalog and pricing control, compatibility rules that block invalid combinations, and automated data exports for your construction teams.

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We respect the commitment.

30 minutes with someone who gets real estate finishing management. See the configurator. Walk through how it would run for your developments.

Mihkel Kruusmägi
Mihkel Kruusmägi
Sales Manager · Wabric
30 minutes, no commitment
You'll know if it's a fit by the end of the call

No sales script. No pressure. If we're not the right fit, we'll tell you.