PIM software for manufacturers

One source of truth for every product spec

Stop duplicating product data across spreadsheets, PDFs, ERP, and the website. Wabric PIM gives your whole team one version of the truth — and feeds it to every quote, portal and storefront automatically.

Works alongside your existing ERP — no migration.
Stop maintaining product specs in four places. Wabric PIM gives manufacturers one source of truth that feeds every quote, portal, and storefront automatically.
Trusted by manufacturers across Europe
ETS NordSaku MetallAS ToodeFloorinR-FixWalleniumInnoreKrah PipesHolaRoofETS NordSaku MetallAS ToodeFloorinR-FixWalleniumInnoreKrah PipesHolaRoof
80%
Fewer order errors — every quote and drawing from one verified source
+80%
Time back. Stop manually syncing product data across your systems.
1update
Change a spec once. CPQ, ERP and Partner Portal all reflect it instantly.
The pain we solve

Product data shouldn't be a scavenger hunt

If your team updates the same spec in four places, something is already broken.

Data duplication

The same spec lives in Excel, ERP, PDF and the website — none of them agree

When sales, ops and marketing each keep their own version, errors ship to production. The fix is the version of truth, not another spreadsheet.
4–7places the same spec typically lives
Update lag

A price change takes a week to show up everywhere

Between ERP, price sheets, dealer portal and public website, the "new" price lives in different states for days — and quotes go out based on whichever one the rep happened to find.
Daysaverage price-change lag across channels
Media chaos

Nobody knows where the current datasheet lives

Dropbox, shared drives, email attachments. When a distributor asks for the latest certificate, it takes half a day to track down. Or they get the old one.
100%of manufacturers say media management is a mess
Bad digital presence

Incomplete catalogs lose deals to better-structured competitors

B2B buyers compare online. If your product data is thin, outdated or hidden behind a PDF, you lose to whoever makes it easiest.
70%of B2B buyers research online before contacting sales
Platform capabilities

What good PIM software does for manufacturers?

4 core capabilities — each one built for the realities of complex manufactured products, not retail catalogues.

Product Structure & Rules

Variants, component logic and BOM — all in one place

Define how products are built. Set component rules, variant logic and BOMs once — the configurator, product sheets and partner portal all follow automatically.

Variants, component logic and BOM — all in one place
Live Product Sheets

Share a link. It's always current.

Share a link with a client or distributor. Update the spec in PIM. The link reflects it instantly — no resending, no version chaos.

Share a link. It's always current.
Digital Product Passports

Every product gets a QR-coded passport

Add QR codes or barcodes to give instant access to product details — from materials to certifications. Future-ready and fully built into the platform.

Every product gets a QR-coded passport
ERP & Integrations

Connect your ERP once. Everything stays current.

PIM becomes the single source of truth — feeding your configurator, product sheets and orders automatically. No duplicate data entry, no version drift.

Connect your ERP once. Everything stays current.
Platform features

Built for manufacturing catalogs — not generic SKUs

Variant logic, media, attributes, change history and channel export — in one place.

🧩

Variant & configuration logic

Model dimensions, finishes, hardware, options — no separate SKU per combo.

🖼️

Media management

Images, drawings, datasheets, certificates in one place. Versioned, searchable, reusable.

🌍

Localization

Ship catalogs in multiple languages and market-specific variants without duplicating them.

🕓

Change history

See what changed, when, and by whom. Roll back if needed.

🔄

ERP & tool sync

Two-way sync with SAP, Odoo, Dynamics, Directo, Erply — and APIs for the rest.

📤

Channel export

Feed CPQ, partner portal, website and marketplace automatically from one source.

📋

Digital Product Passport ready

Every configuration generates a structured, versioned product record with a unique identifier — ready for EU DPP, CPR, and ESPR requirements. No separate data prep.

How we compare

Why manufacturers pick Wabric over generic PIM

Generic PIM treats products as SKUs. Manufacturing needs configurable logic, not just rows.

WabricAkeneoPimcore
Native manufacturing variants Dimensions, materials, finishes, hardware~ Via extensions~ Via custom dev
Feeds a CPQ out of the box Wabric CPQ, same platform Separate tool needed Separate tool needed
Partner portal included Included Not included Not included
AI data enrichment Built in~ Beta / add-on Not included
Transparent pricing Published tiers Contact sales~ Open-source core / paid cloud
Digital Product Passport ready Structured records generated automatically~ Via third-party app~ Via third-party plugin

Based on publicly available product documentation as of 2026.

Product information management FAQ

What manufacturers ask before going live

What is it?

PIM software for manufacturers is a central system that stores all product specifications, technical attributes, media, and pricing in one place, then feeds that data automatically to every channel — quotes, distributor portals, webshop, and configurator. Unlike generic PIM tools built for retail, manufacturing PIM must handle variant logic, configurable products, compatibility rules, technical drawings, and regulatory data like certificates and compliance records. Wabric PIM is purpose-built for manufacturers of complex, engineered products.

If you've read this far, the problem is real.

See exactly where your product data is breaking down.

30 minutes with us. You'll map your current product data flow, find the gaps, and get a concrete picture of what PIM solution would change — and what it would cost.

Mihkel Kruusmägi
Mihkel Kruusmägi
Head of Sales · Wabric
30 minutes, no commitment
We map your current product data flow together
If PIM isn't the right fit, we'll tell you honestly

No long-form demo. No follow-up sequence if you say no. Just a straight conversation.