Visual Proposal Dashboard for Interior Designers

Floorin AS is one of Estonia's leading importers of interior finishing materials, serving primarily architects, builders, and public-sector clients. Its product portfolio includes ceramic tiles, grouts, paints, and moldings, with showrooms located in Tallinn and Tartu.

The core problem: Floorin had no system connecting product data, product visuals, and customer proposals, so every proposal was rebuilt by hand from sources that had already drifted out of date.

• Product information was split between Excel spreadsheets and links to manufacturers' own websites
• There was no version control. The current file was whichever one someone had edited most recently.
• Proposals circulated over email, and each sales representative formatted them differently
• The customer-facing website had no connection to internal product data, so every listing was entered manually
• There was no API, and no connection to Odoo, where sales leads and pricing lived

The result was inconsistent offers, no traceability on what had been quoted to whom, and a sales cycle that stalled every time someone had to verify whether a price was still current.

The goal: give interior designers a way to build a complete room proposal from the live catalog, without leaving the system or retyping a single price.

The idea came from Floorin's own showroom, where designers use a large display wall to lay out materials and judge how they work together as a finished space. Vispak is that wall, in the browser.

Here is how it works:

• Products drag onto a design surface. Designers pull items from the full catalog, then swap, resize, and reorder them until the room holds together.
• Each product carries its own context. Close-up shots and room photography sit alongside the product on the board.
• The whole mood is visible at once. Designers assess the planned space as a complete solution rather than as a list of line items.
• The board becomes a proposal. The finished layout turns into a visual proposal with the selected materials, their current prices, and an option to order physical samples to the showroom.
• Proposals stay trackable after they are sent. Sales managers see every proposal in one place, with status and deadline.

The Product Data Backbone

Vispak works because the catalog underneath it is clean. Wabric PIM holds every product record as the single source of truth, and everything downstream reads from it.

• Structured catalog. A hierarchy of groups, subgroups, categories, and products, with a flexible attribute system so tiles, paints, and moldings can each be described on their own terms.
• Multi-language product records. One record serves every language Floorin sells in, with no parallel spreadsheets to maintain.
• Two-way Odoo integration. A bidirectional connection to Odoo CRM assigns design codes to sales leads automatically, synchronises prices twice daily, and keeps partner records in step. See the full list of Wabric ERP integrations.
• Role-based access. Four permission tiers, admin, manager, editor and reader, with namespace isolation, so designers, sales, and external partners each see only what they should.
• Open APIs. REST and GraphQL access means new channels, portals, and applications can read the same catalog without a migration project.

• Product updates. Before, a change meant editing an Excel file and then copying it wherever it was needed. After, one edit in PIM propagates everywhere.
• Proposal creation. Before, proposals were assembled by hand and formatted differently by each representative. After, designers build visual proposals from the live catalog in one consistent structure.
• Pricing. Before, prices sat disconnected from Odoo and were checked manually. After, they synchronise automatically twice a day.
• Version history. Before, there was none. After, every design change carries a full audit trail.
• Coverage. Before, proposals were limited to whatever a designer could assemble from the files they had. After, the full catalog of thousands of products is available on every board, with multiple room designs per project.

The human impact

Interior designers stopped acting as proposal formatters and went back to designing rooms. Sales managers gained a single view of what has been proposed, to whom, and by when, instead of reconstructing it from inboxes. Product managers maintain one catalog rather than one catalog per channel.

What is Floorin's Vispak visual proposal dashboard?

Vispak is a digital moodboard used by Floorin's interior designers to build visual proposals for interior finishing projects. Designers drag tiles, paints, grouts, and moldings from Floorin's live product catalog onto a design surface, arrange them into a room concept, and generate a proposal that includes the selected materials, current prices, and a sample ordering option.

Where do the product data and prices in Floorin's visual proposals come from?

Every product shown in Vispak comes from Wabric PIM, which holds Floorin's full catalog of product data, descriptions, documentation, and images as a single source of truth. Prices synchronise from Floorin's Odoo ERP twice a day, so a proposal built in Vispak reflects current pricing without anyone checking a spreadsheet.

Can a visual proposal tool like this be built for other interior or building material catalogs?

Yes. The same combination of product information management and a configurable front end applies to any manufacturer or importer selling from a large, visual catalog, including flooring, wall systems, furniture, and facade materials. Where products are configured to size or specification rather than selected from a list, the same catalog feeds a CPQ configurator that produces priced quotes automatically.