Innore Balcony Railings Configurator

Innore is an Estonian engineering and manufacturing company specialising in complete balcony and stair railing solutions, including full-glass railing systems. Alongside its home market, Innore operates in Norway and Sweden, where its Norwegian subsidiary holds Sentral Godkjent certification for product design and installation. Every railing project is different: site-specific lengths, angles, mounting types, gates, and country-specific building standards. That variability is exactly what makes railings hard to quote, because no two inquiries describe the same product.

The Core Problem: A manual, email-driven quoting process consumed about half of a sales engineer's working time and left customers and sales without a shared picture of the final product.

Before the configurator, every inquiry arrived by email, often with incomplete drawings of highly variable quality that needed clarification calls before work could even start. There was no shared visual reference, so the customer and the sales engineer regularly pictured two different products. And because every construction project requires specific components, each quote meant manual analysis, manual calculation, and a manually compiled bill of materials.

The cost of that process:

• Roughly 80 hours per month of one person's working time spent on manual quoting and drawing management, two full weeks of demanding, routine work
• Slow inquiry-to-order cycles, because nothing moved until an engineer had processed the email chain
• Recurring miscommunication, since neither side could see what the other meant

Our Goal: Move the engineering heavy lifting out of email chains and into a customer-facing 3D environment that automates the entire sales process.

The configurator built on the Wabric CPQ platform is not a visual toy. It is a working digital copy of Innore's actual railing products, with real components, real pricing, and real building standards behind every option. Here is how it works:

• Real-time 3D configuration. Customers choose the railing type, for example side-mounted or top-mounted full-glass railings, set lengths and angles, and add elements like pedestrian gates. The model updates live as they work.
• Automatic bill of materials and pricing. The system assembles each project-based solution from detailed components and calculates the price in real time, using cost prices, list prices, and resale prices managed in the Wabric PIM back office. Pricing adapts to the Estonian, Norwegian, and Swedish markets in local currencies.
• Drawings and models on demand. Every configuration generates 2D PDF drawings automatically, and an IFC exporter produces BIM models that act as a digital product passport and work in tools like Dalux.
• Built-in country standards. National building standards and annexes, including the specifics of the Norwegian market, are encoded in the system, so a valid Norwegian configuration is valid by construction, not by later review.
• Shared workspace with revision management. Customer and sales engineer see exactly the same 3D view, Figma-style. Every project has a unique ID, and changes are handled by saving a new version from the original, so complex construction changes stay traceable.

Orders That Flow Straight Into Production

The configurator connects directly to Innore's ERP software. When a customer confirms a configuration, the order and its data arrive in the ERP ready for validation and routing into production. The sales engineer's job shifts from rebuilding the customer's intent from emails to lightly checking and confirming an order the customer already specified themselves.

• About 50% of quoting time eliminated. The share of a sales engineer's time previously spent preparing quotes manually is now handled by the configurator.
• Roughly 80 hours saved per month, the equivalent of two weeks of one salesperson's working time.
• Faster orders and inquiries, because customers configure the product and enter the data themselves, directly in the system.
• Communication errors eliminated. Both parties see exactly the same product in a shared 3D environment, so there is no gap between what was ordered and what was understood.
• No need to expand the sales team. Instead of hiring more salespeople to handle inquiry volume, the configurator amplifies the existing team.

The Human Impact.

Sales engineers stopped being human translators between vague emails and production. Customers went from waiting on quote cycles to designing their own railings and seeing real prices immediately. And production receives orders that were specified correctly the first time, validated in the ERP rather than reconstructed from a phone call.

What does the Innore railing configurator do?
The Innore configurator is a 3D sales tool built on the Wabric platform that lets customers design balcony and glass railings themselves, in real time. Each configuration automatically generates a priced bill of materials, PDF drawings, and an IFC model, and sends the order directly into Innore's ERP for production.

Where do the prices and components in the configurator come from?
All component data, cost prices, list prices, and resale prices are managed in the Wabric PIM back office. The configurator assembles each railing from those real components and calculates prices live, adapted to the Estonian, Norwegian, and Swedish markets in local currencies, with each country's building standards built into the rules.

Can a configurator like this be built for other metal or railing products?
Yes. Wabric builds parametric configurators for engineered metal and glass products such as railings, gates, stairs, facades, and fences. The same model that powers the 3D view generates the quote, the bill of materials, the drawings, and the BIM object, so sales output and engineering output are the same thing.