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Insights for manufacturers selling complex products

Practical articles on quoting, configuration, and automating the sales-to-production workflow — for engineered product manufacturers.

Latest articles

Sales engineer and a colleague looking at a 3D model of a focus room on screen, with the real room being built in the factory behind them
Article

ERP Variant Configurator vs CPQ for Manufacturers

Your ERP configurator builds a valid parts list. CPQ gets your customer a price and a quote. Here's the difference, and why the drawing matters too.

Why Server-Side CAD is Financial Suicide
Article

Manual Quoting vs CPQ: Will Manual Quoting Survive 2026?

Manual quoting takes 1-3 weeks for engineered products. Here's where it breaks, where standard CPQ stops, and what replaces both in 2026.

Why you need a PIM before building a configurator
Article

Why you need a PIM before building a configurator

Your product configurator is only as accurate as the data behind it. Why manufacturers set up PIM first, and what breaks in quotes and drawings without it.

White Label Product Configurator: Automate Quotes Under Your Own Brand
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White Label Product Configurator: Automate Quotes Under Your Own Brand

How a white label product configurator automates quotes under your own brand, how it works step by step, and how to get one for your products in 4 steps.

Configurable BOM (Bill of Materials) What It Is and How It Works
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Configurable BOM (Bill of Materials): What It Is and How It Works

A configurable BOM holds every part and rule for a product family and turns each order into the exact parts list. Here's how it works when every order has custom dimensions.

Best PIM Software for Manufacturing
Article

Best PIM Software for Manufacturing in 2026: 8 Platforms Compared

Compare 8 PIM platforms for manufacturers: who each is best for, where it falls short, and what to ask in the demo. See which one fits your product range.

Salesforce CPQ Alternatives for Manufacturers in 2026
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Salesforce CPQ Alternatives for Manufacturers in 2026

Compare the best Salesforce CPQ alternatives for manufacturers in 2026, including options built for CAD, BOM, and BIM output, not just pricing rules.

Why Manufacturing Companies Need a Product Information Management System
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Why Do Manufacturers Need a PIM System?

Why manufacturers need a PIM: 5 data problems it solves, the warning signs to check, and what the EU Digital Product Passport means for your data.

What is PIM?
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What Is PIM? The Complete Guide for Manufacturers

What a PIM is, how it differs from your ERP, PLM and PDM, and why a PIM built for t-shirts struggles with configurable products.

Team of manufacturers reviewing a 3D CPQ product configuration on a laptop in a modern factory setting
Article

Best CPQ Software for Manufacturing in 2026: 9 Platforms Compared

We compared Wabric to Tacton, Configit, Epicor CPQ, and 6 more platforms on what actually matters to manufacturers: does the quote also produce a usable drawing.

What is CPQ?
Article

What Is CPQ? The Complete Guide to Configure, Price, Quote Automation

This guide covers how CPQ automation transforms the sales process, and the specific benefits for manufacturers closing complex deals.

 Nine-stage BIM lifecycle diagram showing fabrication as the stage where Wabric operates
Article

BIM for manufacturers: the same quote builds the BIM object too

One configuration can price the order, build the drawings, and generate the BIM object, instead of each being a separate, disconnected step.

Why Configurator Projects Stall, and How to Evaluate One Properly
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Why Configurator Projects Stall, and How to Evaluate One Properly

Manual order entry costs export manufacturers up to 4% of revenue. How a sales machine from first interest to flawless production changes the economics.

Hyperscalability and Digital Integration in Industrial Export Markets
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Hyperscalability and Digital Integration in Industrial Export Markets

Manual order entry costs export manufacturers up to 4% of revenue. How a sales machine from first interest to flawless production changes the economics.

RFQ Automation What Happens to the Quotes You Never Answer.
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RFQ Automation: The Quotes You Never Answer Cost You Most

RFQ automation for manufacturers - what unanswered quote requests really cost, why speed decides who wins the order, and how to answer every RFQ in minutes.

From Quote to CNC: How Automated Production Drawings Work
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From Quote to CNC: How Automated Production Drawings Work

Automated production drawings explained - how a confirmed quote becomes DWG files, cut lists and CNC-ready data without a drafting queue or a CAD licence.

what is pim system
Article

The Ultimate Guide to Product Information Management for Manufacturing and Construction Companies

Product Information Management (PIM) is the strategy and software used to centralize, organize, and enrich product data to ensure accurate information across all sales channels.

CPQ for Manufacturers: How to Sell Engineered Products Online
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CPQ for Manufacturers: How to Sell Engineered Products Online

Engineers in ETO manufacturing spend 50% of their time quoting. Learn how the Configure-Price-Quote-Produce framework eliminates the engineering bottleneck and lets manufacturers sell complex products online.

Basics of CAD Automation
Article

Basics of CAD Automation: Bridging the Sales-to-Engineering Wall

The Sales-to-Engineering Wall is the operational disconnect where the sales process sells a visual concept, but engineering teams must manually rebuild the product data for manufacturing.

Product Configurator In E-commerce – Your Free Salesperson
Article

Product Configurator In E-commerce – Your Free Salesperson

An online product configurator is a digital interactive tool that allows customers to customize products in real-time. It transforms a standard online store into a dynamic design process.

AI Customer Support Innovation: Wenture & AVEO Nominated for Innovation Project of the Year 2025
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AI Customer Support Innovation: Wenture & AVEO Nominated for Innovation Project of the Year 2025

The Digital Construction Cluster recognized the collaboration between Wenture and AVEO in the Innovation Project of the Year 2025 competition. Our AI customer support solution for the Land and Spatial Board was selected as one of the top three finalists.

B2B Partner Portal
Article

Wabric's B2B Partner Portal – a smart collaboration platform for manufacturers and distributors

In today's manufacturing and sales environment, speed, clarity, and collaboration are more important than ever. The Wabric's B2B Partner Portal connects manufacturers, distributors, and sales engineers into a single workflow.

The Saku Metall Configurator Cuts Order Time from Days to Minutes
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The Saku Metall Configurator Cuts Order Time from Days to Minutes

Saku Metall kicked off the year with a digital leap by adopting the Wabric visual product configurator for selling their products. Integrated into both the sales and production processes, the configurator helped generate nearly 30 quote requests in its very first month.

Wabric PIM won the title of Innovation Project of the Year
Article

Wabric PIM won the title of Innovation Project of the Year

The Digital Construction Cluster recognized Wenture with the Innovation Project of the Year award for its product information system (PIM).

CPQ software for doors and windows manufacturers. Let customers configure custom windows in 3D and get instant pricing - while competitors still send PDFs.
Article

EAS grant supports the development of new Wabric configurator from Wenture features

EAS grant supports the development of new Wenture configurator features. The configurator enables users to independently configure products, meets high security standards, and is universally adaptable across various industries.

From Hundreds of Silencers to One Configurator: Inside ETS NORD's SILENCERiQ
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From Hundreds of Silencers to One Configurator: Inside ETS NORD's SILENCERiQ

Want to know how to simplify the ordering process of silencers? ETS NORD did it with a smart configurator that streamlines product selection, pricing, and production for sales teams.

The Roof You've Never Seen: How One Configurator Replaced the Measuring Tape
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The Roof You've Never Seen: How One Configurator Replaced the Measuring Tape

Buying solar panels might feel like a bit of a headache. A product configurator can handle technical questions on behalf of the customer.

Game engines in the construction sector – what do construction and video games have in common?
Article

Game engines in the construction sector – what do construction and video games have in common?

Who would have thought that digital construction and computer games have something in common? We explore why and how they are interconnected and the role game engines play in this.

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Mihkel Kruusmägi
Mihkel Kruusmägi
Head of Sales · Wabric
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