Krah Pipes B2B Configurator

Krah Pipes is a highly specialized manufacturer of large-diameter polyethylene (PE) and polypropylene (PP) pipe systems, custom manholes, and tailored tanks for sewage, industrial, and sustainable infrastructure projects. Their edge is custom engineering: products built to rigid international standards, tailored to each project. That edge came with a cost. Because every product is custom-engineered, no deal could close without precise technical drawings - and every drawing ran through the engineering department.

The Core Problem: Engineering bottlenecks in the sales phase and fragmented product pricing.

Before the B2B Configurator, a salesperson at Krah Pipes could not hand a customer an official drawing or an exact quote on their own. Every deal went through the internal engineering department, and because clients routinely request adjustments, a single project could bounce back and forth up to 16 times over email before the final production metrics were locked in.

The engineering team creates technical drawings in DriveWorks. But with the volume of custom projects and endless client revisions, engineers spent most of their time generating and updating initial sales drawings instead of preparing final manufacturing files and solving the genuinely complex, one-of-a-kind configurations. And for exceptionally complex products, like manholes with channels, setting up automation in DriveWorks proved too time-consuming and programmatically limited, requiring dedicated analytical expertise to map out.

Pricing had the same fragmentation problem:

• No unified logic: Each sales manager calculated costs manually, with their own spreadsheets and their own methods.
• Inconsistent quotes: The same product could get a different price depending on who quoted it.
• Everything waited on engineering: Even trivial dimension changes joined the drawing queue, stretching the sales cycle by weeks.

Our Goal: Turn complex engineering rules into an intuitive visual environment where sales reps and partners manipulate technical specifications freely, while the system automatically protects the underlying structural rules.

Using the Wabric CPQ platform, we built a closed B2B configurator that generates accurate digital twins of Krah's standard pipe structures - and lets the sales team handle modifications independently.

Here is how we did it:

• Automated technical sales drawings: Every configuration instantly generates a precise, customer-facing sales drawing, removing standard drafting tasks from the engineering queue entirely.
• Digital twins of the product range: Complex material logic translated into parametric digital twins covering up to 80% of Krah's product configurations.
• Instant direct-cost calculation: Exact internal costs and pricing recalculate in real time as dimensions change - one pricing logic for every sales rep, everywhere.
• Revision history and comments: Drawing revisions are tracked and discussed inside the Wabric environment instead of 16-email chains.
• Access level segmentation: Krah's internal team, B2B partners, and clients each see only their own projects and permissions, in the style of a closed partner portal.
• Project and order dashboard: A bird's-eye view of every active project with clear pipeline statuses: In Progress, Client Approved, In Production.

Powered by the Wabric CPQ Platform

The configurator runs on the Wabric 3D Configurator and is integrated with Odoo ERP and Krah's proprietary production management software. Data flows between systems automatically - no manual human validation at every step, no re-keying between sales and production.

Today, sales managers and partners independently handle up to 80% of technical drawings and revisions. The engineering queue is for engineering again.

The real-world impact:

• 80% automation of standard workflows: Drawings and revisions that used to wait for an engineer are now generated by the sales team, instantly.
• Zero wait time on standard workflows: Drawing updates render in real time - during or right after the client meeting, not two weeks later.
• 100% pricing consistency: One unified pricing logic replaced every sales manager's private spreadsheet.
• Optimized production inputs: Engineers receive flawless, standardized data payloads with every mandatory field filled, so manufacturing blueprints can be generated without chasing missing information.

The Human Impact

The standard sales process is now fully decoupled from engineering capacity. Engineers are out of the loop of minor sales modifications and back on the work only they can do: rapid manufacturing preparation and the exceptionally complex, custom engineering that sits outside the configurator's logical boundaries. The sales team, meanwhile, has become a team of agile consultants - finalizing deals and confirming technical specifications interactively, with the client in the room.

Future Plans

Krah Pipes plans to expand the platform with new products in the configurator environment, and to deepen existing product models so that manufacturing data can be extracted directly from sales configurations.