Krah Pipes B2B Configurator Proof of Concept

Krah Pipes is a highly specialized manufacturer of large-diameter polyethylene (PE) and polypropylene (PP) pipe systems, custom manholes, and tailored tanks for sewage, industrial, and sustainable infrastructure projects. Their edge is custom engineering: products built to rigid international standards, tailored to each project. That edge comes with a cost. Because every product is custom-engineered, no deal can close without precise technical drawings, and every drawing runs through the engineering department.

Today, a salesperson at Krah Pipes cannot hand a customer an official drawing or an exact quote on their own. Every deal goes through the internal engineering department, and because clients routinely request adjustments, a single project can bounce back and forth up to 16 times over email before the final production metrics are locked in.

The engineering team creates technical drawings in DriveWorks. But with the volume of custom projects and endless client revisions, engineers spend most of their time generating and updating initial sales drawings instead of preparing final manufacturing files and solving the genuinely complex, one-of-a-kind configurations. For exceptionally complex products, like manholes with channels, setting up automation in DriveWorks is too time-consuming and programmatically limited, and requires dedicated analytical expertise to map out.

Pricing has the same fragmentation problem:

• No unified logic: Each sales manager calculates costs manually, with their own spreadsheets and their own methods.
• Inconsistent quotes: The same product can get a different price depending on who quotes it.
• Everything waits on engineering: Even trivial dimension changes join the drawing queue, stretching the sales cycle by weeks.

The Goal: Turn complex engineering rules into an intuitive visual environment where sales reps and partners manipulate technical specifications freely, while the system automatically protects the underlying structural rules.

Using the Wabric CPQ platform, this proof of concept shows a closed B2B configurator that would generate accurate digital twins of Krah's standard pipe structures and let the sales team handle modifications independently.

Here is what it would deliver:

• Automated technical sales drawings: Every configuration would instantly generate a precise, customer-facing sales drawing, removing standard drafting tasks from the engineering queue.
• Digital twins of the product range: Complex material logic translated into parametric digital twins, designed to cover up to 80% of Krah's product configurations.
• Instant direct-cost calculation: Exact internal costs and pricing would recalculate in real time as dimensions change, with one pricing logic for every sales rep.
• Revision history and comments: Drawing revisions would be tracked and discussed inside the Wabric environment instead of in long email chains.
• Access level segmentation: Krah's internal team, B2B partners, and clients would each see only their own projects and permissions, in the style of a closed partner portal.
• Project and order dashboard: A bird's-eye view of every active project with clear pipeline statuses: In Progress, Client Approved, In Production.

Powered by the Wabric CPQ Platform: The configurator would run on the Wabric 3D Configurator and integrate with Odoo ERP and Krah's production management software, so data flows between systems without manual validation or re-keying between sales and production.

Once live, sales managers and partners would independently handle up to 80% of technical drawings and revisions. The engineering queue would be for engineering again.

The expected impact:

• Up to 80% automation of standard workflows: Drawings and revisions that wait for an engineer today would be generated by the sales team, instantly.
• No wait time on standard workflows: Drawing updates would render in real time, during or right after the client meeting, not two weeks later.
• One pricing logic: The same product would get the same price from every sales manager, replacing private spreadsheets.
• Cleaner production inputs: Engineers would receive standardized data with every mandatory field filled, so manufacturing blueprints can be generated without chasing missing information.

The Human Impact: The standard sales process would be decoupled from engineering capacity. Engineers would step out of minor sales modifications and back onto the work only they can do: rapid manufacturing preparation and the exceptionally complex, custom engineering outside the configurator's logic. The sales team would become a team of agile consultants, finalizing deals and confirming technical specifications interactively, with the client in the room.

Future Plans

Krah Pipes plans to take the proof of concept into production, add products to the configurator, and deepen the product models so that manufacturing data can be extracted directly from sales configurations.